NASCAR ratings on big rise compared to recent years in 2022 Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. That was a concession NASCAR made for the big contract. (June 16, 2022). statistic alerts) please log in with your personal account. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. Racing, like basketball and other sports, has seen year-to-year ratings decline. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. So more people are tuned into Amazon prime or Netflix NASCAR coming to terms with new reality - Washington Times Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The next evolution in viewing habits is streaming. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. A paid subscription is required for full access. (Busch would have still won.). Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Average U.S. TV audience of NASCAR races 2019. Follow Jordan on Twitter @jordan_bianchi. NASCAR TV Ratings: March 2022 (Phoenix Raceway) - Racing News NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Related: NASCAR power rankings during the 2023 season. The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. This. It would have been nice to have heard more during the championship race from Earnhardt. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. There is a lot of tradition in these race lengths. In terms of tier one sports properties, he said. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Your new brackets are just what NASCAR needswait #11what if Ross passed you every week? Is that fair to say? I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. For comparison, the NHRA event saw an average of 458,000 viewers. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. Show publisher information Saturday's NASCAR Xfinity Series race was shown via FS1. Herbst said NASCAR expected more viewers to watch the resumed race than actually did. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. I definitely think that was the right call at the time. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. Upon further review, however, the country's most popular racing series has a reason to be concerned. And the same is true for NASCAR. Along with that came an all-important metric: the Nielsen ratings. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. There are certain deals that we could not do. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. Please create an employee account to be able to mark statistics as favorites. NASCARs popularity is down and the ratings reflect it. Are you interested in testing our business solutions? So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. It does not include any additional numbers from the networks. 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