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Not so with deep canvassing. Its almost the opposite of growing up today in the age of Facebook and political polarization, where its easy to always be among like-minded people, your self-isolation complete before you have your first beer., At first, Fleischer and his team tried cerebral arguments and appeals to fairness in their doorway conversations with same-sex-marriage opponents who didnt express deep religious objections. The group goes out canvassing in pairs, with one person assigned the role of trying to change people's minds and the other responsible for recording it on camera. While #KnockEveryDoor will focus on the mechanics of canvassing, not the campaign objective of the canvasser, there will be minimal restrictions on what volunteers may canvass for. Fleischers staff at the Los Angeles-based Leadership Lab which goes door to door to reduce bias against L.G.B.T. Deep Canvassing: Changing Voters' Minds Through Conversation - Leading There wasn't, however, any indication that those who started out with very negative feelings about transgender people were particularly resistant to the conversation. And now, a new peer-reviewed study a series of three placebo-controlled field experiments soon to be published in American Political Science Review replicates the findings and gives us new insights into the conditions for lasting opinion change and reductions in prejudice. Well use these conversations at the door to engage people who are currently sitting out elections, to recruit the people who are already with us to volunteer, and to persuade people who supported Trump but have a shared interest in our agenda of racial and economic justice. After the canvassing, 29 percent of the people in the placebo condition said they strongly supported policies inclusive of undocumented immigrants. Its not about listing facts or calling people out on their prejudicial views. He ran a phone program in the 2020 general election that canvassed over 15,000 people in battleground states, and also led the deep-canvassing phones program in support of the Minneapolis public safety charter amendment in 2021. Tags The truth is, theres not much out there in scientific literature on what can change a voters mind. It also takes time to get a canvass up and running and for volunteers or paid staff to get good at delivering. Finding common humanity. She smiled shyly and asked Fleischer, the Leadership Labs director, how she could help him. David Fleischer is the Director of the Los Angeles LGBT Center's Leadership LAB. Volunteer's go door-to-door, talking to strangers, and often change their attitudes about things like same-sex marriage and transgender rights. We hope to provide both new and seasoned grassroots activists with a quality canvassing training that will allow them to enhance their local power building around whichever issue or candidate of their choice. Give me a five., Nancy wasnt the only person to significantly decrease her support after watching the video. Our team is made up ofamazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. Oops. Through the power of a year-long, cohort experience, your leaders connect with and discover alongside others. Were a progressive country, but were also a voting-suppressed country. Still, the Leadership Lab is unusual in its focus on quality over quantity. organization. I felt like I could deal with facing the possibility of losing my dad and I could deal with the possibility of being rejected by the people I loved. Broockman points out that this graph shows the impacts of deep canvassing among all people who came to the door to answer the canvassers questions. Heres a 2015 video example of deep canvassing. Deep Canvass, Deep Canvassing. Jeremy Bird, a Hillary Clinton adviser who was the national field director for Obamas 2012 re-election effort, told me that his team conducted a number of experiments to try to have a greater impact when canvassing. There are three things. people, with a current focus on transgender discrimination didnt take to the golf-ball suggestion, but Fleischer wanted me to know that he is not opposed to stealing a good idea from the Mormons.. The study's conclusions differ from the conclusions of the LaCour's falsified study from 2014 in one crucial way, Broockman says. Dont try to change someones mind alone. Support our mission and help keep Vox free for all by making a financial contribution to Vox today. That is, it will be a platform that individuals, groups, and campaigns alike can plug into to receive training and support for progressive volunteers who wish to canvass in their communities. Im with Black Lives Matter, and I know a lot of trans people, the woman told Riley. Though the abortion debate is less obviously rooted in prejudice than transgender discrimination, Fleischer and his canvassers noticed that many voters reacted negatively to a short video of a middle-aged woman recounting having an abortion when she was 22. Fleischer wasnt surprised; people rarely feel safe enough at first to express deep hurt. Like, of course were on your doorstep on a Saturday talking about transgender issues!, Moments later, Williams reminded the volunteers to be open and nonjudgmental. Second, we will provide volunteers with materials, including template scripts, data entry sheets, sign-in sheets, field training and debrief agendas, etc. Thats what the Mormons use, he said on this sunny, bird-chirping Saturday in February. Jackson grew up as a girl, but he knew even when he was 5 or 6 that he was really a boy. But the researchers found that the persuasion attempts had zero effect, Broockman said. And in that moment, he points out that a transgender nondiscrimination law would help people who feel discriminated against at school or work. Transcript: Interview from Episode 080 - You Are Not So Smart