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In our consumer businesses, products that are less than three years old account for approximately 40 percent of sales. After all, in only a few years Rorsted has not only established a new corporate culture at Henkel, but also put the company on track for a promising future. Tampa | St. Petersburg | Sarasota-Manatee. Kasper Rrsted | Board of Directors | Maersk "Kasper . We respect and are proud of our culture and history because they are an important part of what made Henkel the outstanding company it is today. In When formulating the values, we had to avoid the temptation, whether conscious or unconscious, to leave a back door open. And as a company that stands for something positive energy, sport, But overall, I do think it's important that we respect different opinions at different times. Kim Ross, a USF Muma College of Business alumna who sits on the colleges Executive Rorsted: If you look and I think this is super important is that we get the best innovation from everybody. And when I look upon the shoe that we have jointly built that is a super cool product. And youve been recognized by external experts as a leader in sustainability. Before joining Adidas, Rrsted was the CEO at Henkel from 2008 to 2016. It doesnt interest me. And I've been very vocal on this topic since last summer. Then we have a full range of HR development tools that can be applied according to the potential of the individual candidate. We are constantly adapting our structures to become faster and more flexible. Rrsted said for the past seven years, the company has produced products with an increasingly We know who is performing particularly well in a country and might be ready for the next steps. 2023 CNBC LLC. Leaders Series. Egon Zehnder: What values are personally important to you? I think 8 to 10% of carbon emissions come from the fashion industry. And as soon as I did that, I do believe that we took the appropriate actions. 3 talking about this. If you look upon internally, there's a tremendous, I would say, enthusiasm and rallying around what we're doing right now. Overall, more than 70 town-hall meetings have taken place around the world. Aug 6, 2020 Germany. McKinsey: To that end, Henkel recently set up a ShopperLab and a Beauty Care Lighthouse. His favorite app 365 Dream Since 2018, Rrsted has served on the board of directors at Nestl, but the company To learn more about their needs and wishes, as well as their particular hair structure, our Beauty Care team did a survey in Saudi Arabia, Tunisia, and the United Arab Emirates, and the new hair-care line was developed on the basis of the survey results. His employees attest to the seemingly boundless energy of the man at the head of Henkel. business studies from the Copenhagen Business College, graduating in 1985. Rorsted: You know, I spent a lot of time listening to make sure that I really understood the situation at the appropriate level. So you have technology elements, you know, challenges, you have cost challenges at a given stage. In past interviews, he has talked about the importance of driving sustainable products Typical questions addressed in the workshops included Who exactly are my customers? and What can I personally do to make things better for them?. McKinsey: And by 2016, if all goes according to plan, emerging markets will account for half of Henkels sales. As a leader, when you promise something, you have to stick to it. By 2016, we expect this number to be 60 percent. Kasper Rorsted confirmed as CEO of adidas for more 5 years - World Footwear If we do not expect to win in a market in a reasonable period of time, we will exit that market. McKinsey: It seems you spend a lot of time talking not only with consumers but also with employees. The news comes as a shock, especially considering that Rorsted had signed an extension to remain CEO until 2026 on top of his leadership leading to 5x growth in the North American market, that is until the Covid-19 pandemic hit the scene. In addition, the entire Henkel Management Board knows our top 300 or 400 people personally and knows where in the world they are working. The company has also made a sustainability pledge, vowing to make 9 out of 10 products high content of reusable materials and reusable plastic. I mean when I go shopping for shoes, I've got to be honest, it's style and price. And for us, the cost is more important than the competitive aspect of it. In that respect, too, we are leading the way among DAX-listed corporations: the share of women in management positions at Henkel is around 31 percent and has grown an average of one percentage point annually in recent years. What are some of the other priorities within that bucket that you'd like to work on and you'd like to leave as your legacy as you try to stay in a leadership position in this area? Rorsted: I think there are different challenges at different stages. It was definitely a thing and it was very public. One of our values at Henkel is, We put our customers at the center of what we do. We have to understand their needs and wishes and enter into a dialogue with them. And you need to support it, and I know we've said it before. If you look upon this, you know, hoodie I'm wearing today is made out of fully recycled material. Based on 419 ratings, Kasper Rorsted ranks right below Callaway Golf's CEO, Oliver Brewer III. At the same time, I also want to say that, you know, things take time also for companies. Where do we want to go as a company? Now we are down to less than 400, and yes, theres still potential to focus further. How do those determinations get made? The company has 62,285 employees worldwide, with 2,500 retail stores in over That would have diluted their effectiveness from the very start.