A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. E. consumer publications. E. identify potential target markets. Magazines are a highly specialized medium that reach specific target audiences. Which of the following statements about newspapers as an advertising media vehicle is true? E. creative options. D. It is used to market products but not services. b. printaculars Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. Newspapers offer less geographic selectivity than most other media. B. trade More companies buy advertising _____ than in any other medium. It is primarily used by supermarkets and departmental stores. C. multisensory ad. Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: D. industrial It offers relatively lower competition. A. break through the clutter typically found in newspapers. Ltfen birini sein: O only! C. It has complicated the newspaper purchase and production process. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? c. bleed pages Marketing Communications Ch. 7-12 Flashcards | Quizlet Trade The company is using this as a test run to identify which ad offers greater receptivity. C. pass-along circulation A. general business D. multiplying the readers per copy by the circulation of an average issue. Which of the following statements about the geographic selectivity offered by newspapers is true? C. local advertising rates. is considered to be an inefficient way to build frequency. The red background behind the lock extends to the very edge of the ad page. A. E. heavy card stock. c. work with only buyer's brokers Which of the following statements is true of newspaper advertising?- Newspaper ads can be produced and run in various sizes, shapes, and formats. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: Which of the following is true of consumer magazines? B. overrun This scenario depicts the use of _____. E. regional newspaper. The column inch Lack of permanence accounting. A. C. They are sold only through circulation. C. printaculars Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? A. They do not suffer from clutter as most national newspapers have dedicated advertising sections. The more the color used in an ad, the lower the advertising cost. : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: B. Display advertising D. Permanence Raiment Inc. manufactures sewing machines. E. run-of-page ad. B. C. creative space buys They are avoided by most national advertisers because they generate high clutter. C. Higher reach D. Special-audience newspapers D. split runs Syndicated shows are often aired during an undesirable time period. B. they are prohibited from advertising in the broadcast media. Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. Chapter 5 Flashcards | Quizlet They are published for a specific business or industry. Magazines are a highly specialized medium that reach specific target audiences. C. Thin penetration of households They offer high market penetration and coverage.
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